Enhancing public awareness about the realities of homelessness is a constant struggle for advocates of those experiencing homelessness. The general public’s perception of these people (or the causes for becoming homeless) are not always accurate to reality. A media blitz strives to overcome these false assumptions by placing the issue at the forefront of the public’s eye with accurate and empathy-driven communication. Media efforts that seek to humanize the homeless again, to reconnect the general public as a community with these members of their community who have fallen by the wayside, are especially valuable. The execution of this strategy can range from a broadly organized effort (as San Francisco’s media companies organized in 2016) to an individual’s own creative work.